How Do You Call Attention To Your Business? How Do You Stand Out?
Q: We want customers to know we are something special. We have new customers come in and they often say that they did not know we sold so many gifts. How can we get the word out for what sets us apart?
Replace “we” for “you”, this will set you apart almost immediately since most businesses tend to talk about themselves, we do this, we do that, we’ve been in business since 1200s, we’re experts, we, we, we *yawns*.
The thing is that people want to know what’s in it for them. How you can change THEIR life/business, etc.
So instead of the boring:
“We are an e-commerce marketplace for fitness enthusiasts founded in New York City in 1935. We have over 200 years of experience; we also have an online presence of over 500 stores worldwide.”
Try:
“Have you ever tried to exercise when the it’s raining cats and dogs and you feel like cozying up at home with a cup of hot chocolate and that Netflix movie that’s screaming your name? We hear you. That’s why our workout equipment is a life saver, etc etc.”
Get personal, imagine you’re talking to a friend. Use a conversational tone so people engage and relate to your message, no need to sound stiff or all knowing, would you have friends that sound stiff or all knowing? Exactly.
If you share your URL I can give you more feedback.